Recharging and roaming have become easy with the introduction of Pay As You Go Cell Phone Plans which serves this main purpose. These Plans enable the user to recharge in small amounts according to their usages and is available widely at all places including medical shops, stationary stores, departmental stores, and in all shops. The convenience aspect of Pay As You Go Cell Phone Plans has made it popular among the people and has become a success. The advantages of these Plans are varied. One can recharge their cell phones at any place and the convenience will be the primary advantage. The cost factor is another advantage as recharge can be made to the cell phone based on the amount indicated by the customer and here there are no fixed rates. Hence customization is the next major advantage of the plans of such category. Some mobile phone customers do not maintain a big balance in their accounts and the Cell Phone Plans are suitable for such persons to recharge based on their usage of cell phone and can control their balances.

The readymade and easy to use Pay As You Go Plans enables the user to control his bills while in most of the post paid cell phone plans, there is no control from the user part and the maximum you use the maximum you gain in postpaid. In these Plans, a customer can recharge the amount of his choice and can control his cell phone bills considerably and will cost the user very much lesser compared to postpaid plans. All the cellular service providers including Vodafone, Spice, Reliance, Airtel, 3m, etc. offer the Pay As You Go Cellular Phone Plan. The overwhelming response to these Plans has made the cell phone service providers to introduce alternate cell phone plans and variations are made on the existing phone plans and being sold in the market to the users. Considering the disadvantages of Pay As You Go Cell Phone Plans, one can say that the service provider cost in such plans is a bit on the higher side compared to other plans. The other limitation is that the calling rates in other post paid and pre paid plans are minimal when compared to these plans and in some plans even free talk times with many value added services are provided to the customers.